World Cup buzz: Real shift or basketball still king?
Three weeks in, we ask if the World Cup is actually challenging basketball's dominance.
BBC Sport reporters stationed across the United States are conducting a critical assessment of whether the World Cup has genuinely captured the American imagination or if the current hype is merely superficial noise. Three weeks into the tournament, this investigation digs into the reality of "football fever" against the backdrop of a sports landscape historically dominated by basketball. The analysis focuses on shifting fan perceptions, looking beyond surface-level viewership spikes to gauge the depth of engagement.
