Rousey, Paul torch UFC ratings with Netflix numbers
Ronda Rousey’s MVP card averaged 9.3 million US viewers, trouncing UFC 250’s 7 million, as Jake Paul and Rousey flexed their promotional muscle.
Jake Paul and Ronda Rousey just lapped the UFC in the ratings race. Most Valuable Promotions’ Netflix card featuring Rousey vs. 3 million US viewers, outdrawing UFC 250 Freedom, which pulled 7 million, according to Nielsen estimates.
The White House event was headlined by a title fight, underscoring how far the UFC’s monopoly on eyeballs has slipped. MVP’s win wasn’t just a margin—it was a statement. Rousey’s demolition of Carano on August 3 became the streaming era’s most-watched card, proving that star power and spectacle can eclipse tradition.
