Warriors, Iren strike $50M+ jersey deal, rewriting North American sports marketing

The Golden State Warriors have inked a record-breaking jersey sponsorship with AI cloud provider Iren, valued at more than $50 million annually—the largest such deal in North American sports history. Starting with the 2026-27 season, the Iren logo will appear on the front of the Warriors’, ’, and Santa Cruz Warriors’ kits, marking the first time a single sponsor’s patch spans all three teams under the Warriors umbrella. The agreement covers home, away, and alternate uniforms across NBA, WNBA, and G League competition, embedding the brand into every Warriors-controlled venue appearance.