Silverstone Lego parade: 22 plastic karts before the British GP
The circuit is banking on a viral pre-show with Lego karts, between nostalgia and modernity, to capture the attention of families and social networks before the race.

Silverstone goes Lego mode ahead of the British Grand Prix. The legendary British circuit is banking on a spectacular PR stunt for its British Grand Prix this Sunday: a parade of 22 life-size Lego karts, inspired by the viral success of the Miami events. The idea?























