- Why did the NFL choose the Santiago Bernabéu for this game?
- The Bernabéu is one of the most recognized stadiums in the world and its location in Madrid makes it a strategic point to reach the Spanish-speaking market. In addition, the NFL seeks to partner with an iconic venue to give greater relevance to the event and take advantage of first-class infrastructure.
- Is this game part of the NFL regular season?
- Yes. The Atlanta Falcons and Cincinnati Bengals will play a regular-season game at the Bernabéu, differentiating it from the international friendlies the league has hosted in the past. It is an official commitment within the NFL calendar.
- Which teams could follow suit in future editions?
- Although it has not been confirmed, teams such as the Miami Dolphins and the Washington Commanders are likely candidates to play in Europe, especially if the game in Madrid is successful and attracts a massive crowd. The NFL has hinted that franchises with fan bases in Latin America could be prioritized.
- How does this game benefit the NFL in the Spanish market?
- The NFL seeks to convert local fans into lifelong fans. The match at the Bernabéu will not only attract American tourists, but also aims to capture the millions of Spanish speakers who consume sports in Spanish, expanding their fan base and generating income from broadcast rights.
- Does the NFL plan to establish franchises in Europe?
- For now, the league is focused on consolidating its presence with international matches. However, if the model works, it is not ruled out that there may be European franchises in the future, although at the moment there is no official confirmation. The priority is to gauge interest before taking more ambitious steps.
- What impact will this game have on the NFL International Series?
- This meeting in Madrid could mark a before and after in the NFL International Series. If the results exceed expectations, the league could increase the frequency of matches in Europe, including the possibility of cities like Barcelona or Lisbon joining the list of venues.
