Matt Brown: MVP MMA ratings spike doesn’t dent UFC’s stranglehold
Brown calls out Rousey and Paul for overhyping a one-off ratings win, arguing UFC’s cultural footprint and ongoing dominance make the comparison irrelevant.
Matt Brown fired back at Ronda Rousey and Jake Paul for celebrating MVP MMA’s bigger ratings than UFC’s White House card, calling it a fleeting blip that changes nothing. Brown, a former UFC welterweight, argued that the MVP MMA event’s ratings spike—driven by Rousey, Paul, and a Netflix production—was already forgotten while UFC’s card dominated ongoing conversations. He pointed to UFC’s entrenched cultural footprint, consistent pay-per-view numbers, and sustained media presence as proof that one ratings win doesn’t threaten its dominance.
