F1 drivers race in LEGO cars at Silverstone
The viral hit from Miami returns: drivers drive 28,000 cube cars before the start.
Formula 1 is bringing a playful twist to the starting grid of the British Grand Prix by having drivers drive life-size LEGO racing cars, a direct repeat of the viral success achieved in Miami last year. This initiative shows that the sport is not just about pure speed, but also about entertainment and reaching a new generation of fans. For the event at Silverstone, each driver will have his own LEGO single-seater.
These vehicles are impressive pieces of technology: they are made up of no less than 28,000 blocks and still manage to reach a top speed of 24 kilometers per hour. It's a logistical and creative operation that significantly increases the atmosphere on the track just before the serious racing action begins. Through these types of creative actions, Formula 1 positions itself as a human and accessible sport.
