PSG and Stanley focus on lifestyle
Paris Saint-Germain is launching a premium line with Stanley that transforms fan culture into an everyday object.
Paris Saint-Germain is teaming up with Stanley to launch a new collaborative line of products, combining the French club's visual identity with the outdoor brand's iconic bottles and equipment. This collection targets PSG supporters, but also a wider audience attached to premium football-related objects. Stanley brings his usual territory, that of durable equipment and recognizable drinkware, while PSG adds its brand equity.
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