NBA Europe auction: boom for London and Paris, uncertainty elsewhere
The offers exceed one billion for the capitals, but there is a lack of investors for the remaining European franchises.
The auction for NBA Europe's 12 permanent franchises recorded astronomical figures for London and Paris, with bids exceeding one billion dollars, while the rest of the continent showed worrying signs of slowing down. The European basketball market is experiencing a crucial testing phase for the US league. The two financial capitals, London and Paris, have catalyzed investor interest, pushing valuations well beyond the psychological threshold of one billion.
