The Barbra Streisand effect turned advertising upside down at the World Cup
FIFA's sponsorship bans forced brands to advertise in the shadow of censorship — and they found a way to attract attention.
FIFA's World Cup sponsorship bans have forced brands to advertise in the shadow of censorship — and they've found a way to attract attention with the 'Barbra Streisand effect'. The bans completely changed the advertising strategies of brands. FIFA's narrowing of sponsorship areas in the tournament forced brands to look for alternative ways.
