WRC commercial shake-up: new rights holder coming in weeks
The FIA will reveal the next WRC commercial rights holder soon—teams and fans brace for a deal that could redefine the sport’s funding, TV reach and calendar.
The FIA has confirmed a new commercial rights holder for the World Rally Championship will be announced in the coming weeks, ending Red Bull Media House’s stewardship that began in 2019. The move is widely viewed as a watershed moment for the sport, with the potential to unlock new investment, expand broadcast reach and secure long-term stability. The new holder could be a broadcaster, investment group or automotive giant, and the decision will ripple through calendar planning, marketing strategies and team budgets.
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