Jameson and KidSuper launch World Cup streetwear drop in pink takeover
Eight-piece capsule blends retro football prints, whiskey branding, and streetwear edge—all priced from £48.
Jameson and KidSuper have teamed up to launch an eight-piece World Cup-themed streetwear capsule that fuses retro football aesthetics with bold branding. The collection includes pastel checkerboard hoodies, floral football shirts, and matching tracksuits, all priced from £48. The collab taps into football fashion’s pink takeover, offering fans a way to rep the World Cup beyond the pitch.
The capsule leans into vintage prints and whiskey-branded touches, positioning the World Cup as a lifestyle moment rather than just a tournament. Pricing starts at £48, making it accessible for fans looking to elevate their off-pitch style. The drop arrives ahead of the World Cup’s style-conscious summer, signaling a shift in how major brands market to football’s fashion-forward crowd.
