NBA Finals Game 3 Draws Biggest Audience Since Jordan Era
ABC's Game 3 averaged nearly 24 million viewers, the highest for a Game 3 since Michael Jordan's last Finals in 1998.
The NBA Finals are officially must-see TV again. ABC's Game 3 on Monday night averaged nearly 24 million viewers, the largest audience for a Game 3 since Michael Jordan last played in the Finals in 1998. The telecast peaked at over 26 million viewers, according to data broken by The Hollywood Reporter.
This surge in viewership underscores the cultural pull of the current Finals matchup. The 26 million peak is a rare achievement in the modern fragmented media landscape. In an era of streaming and cord-cutting, such a live audience is a win for traditional linear television, proving that major sports events still command mass attention.
