Bengals' Spain game is a global brand validation, Schrager says
Peter Schrager argues the NFL's Madrid matchup proves Cincinnati has arrived as a marketable franchise.
The NFL is sending the Cincinnati Bengals to Spain for a 2026 regular-season game against the , and Peter Schrager says that decision is a status symbol. The league, he argues, doesn't ship just any team to a new international market. It sends the ones it believes can sell tickets, draw casual viewers, and represent the brand abroad.
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