The owner comes out of the shadows to strengthen relations with the Portuguese coach and redesign the market.
Gerry Cardinale is no longer the man of the shadows. The owner of Milan takes on a direct operational role to bridge the gap between ownership and the pitch, entrusting Rúben Amorim with the keys to the transfer market strategy. The Rossoneri's corporate restructuring is official and marks a clear change of pace.
Cardinale is actively involved in operational management, ensuring that strategic and sporting decisions travel on parallel and converging tracks. The new structure sees the vertical integration of RedBird executives, Bobby Gardiner and Hendrik Almstadt, called to support this unified vision. On the signing front, Massimo Calvelli will hold the authority on negotiations, while Jovan Kirovski will continue to dedicate himself exclusively to the reserve team, maintaining his focus on the youth team.
Amorim, therefore, will not limit himself to tactics on the bench but will have a decisive say in the signings, leaving the strictly technical perimeter to influence the composition of the squad. The integration of figures like Gardiner and Almstadt is not a simple increase in staff, but the imposition of a precise methodology. RedBird does not seek prestige purchases as an end in itself, but assets that respond to a data-driven and financially sustainable model.
This approach forces scouting to focus on efficiency rather than pure name, marking a clear departure from past logic. It is a transition towards a cold and pragmatic model that demands an immediate return on investment, translated into points and performance. The division of roles between Calvelli, who manages the negotiations, and Amorim, who identifies the objectives, creates a clear separation between the "what" and the "how".
The declared objective is speed: by separating the technical choice from the contractual closure, Milan aims to close the operations before the competition. This streamlined process serves to avoid the summer sagas that have slowed down previous transfer sessions, ensuring a squad ready for training camp and free of the distractions typical of endless negotiations. This move represents a courageous bet on the centrality of the coach in the club's growth project.
The idea is to create a unique "control room" where RedBird's financial vision immediately merges with the competitive needs expressed by the Portuguese coach. The immediate consequence will be a more surgical summer market aligned with the identity of the game. The next test will be to understand how this redesigned structure will react to the pressure of results and the need to bring Milan back to the top of Europe.
The RedBird model, already successfully applied in other clubs such as Toulouse, is based on centralized control of resources and constant evaluation of players through advanced metrics. This approach has allowed Toulouse to climb rapidly from Ligue 2 to Ligue 1, demonstrating that financial discipline is not at odds with competitiveness. Milan, therefore, is adopting a strategy that has already proven to work, but with the difference that the specific weight of a coach like Amorim adds an element of tactical flexibility that more rigid models often struggle to guarantee.
The challenge now is twofold: on the one hand, maintaining consistency with the financial plan imposed by RedBird, which requires strict control over costs and cash flows; on the other, to ensure that the squad built meets the needs of a coach who, like Amorim, is not used to working with unlimited resources. The recent history of European football shows that the clubs that manage to balance these two aspects are those that manage to build competitive teams without compromising economic sustainability. Milan has already shown signs of this transition with the confirmation of some young players such as Tomori and Thiaw, players who fit perfectly into the data-driven evaluation model adopted by the club.
The ability to enhance these assets and integrate them into a broader project will be crucial to determining whether the new structure can truly revolutionize the destiny of the Rossoneri. The first moves on the market, expected in June, will be the real test. It won't just be about buying players, but demonstrating that the new decision-making chain can operate with a speed and precision never seen before in via Turati.
If Milan manage to complete their key signings before the end of June, they will have already won half the battle against time and competition. This restructuring is not a mere bureaucratic exercise, but a clear takeover of power that redefines the internal hierarchy. By centralizing control in Cardinale and delegating technical direction to Amorim, Milan eliminates the decision-making bottlenecks that have slowed down in the recent past, imposing a more aggressive business pace.
It is a bold attempt to replicate successful European models, where ownership and pitch speak the same language without filters, accelerating the club's return to the continental top. If the experiment fails, the club will find itself with a hyper-centralized structure that will be difficult to dismantle, but the potential upside is an operational efficiency that has been missing from Milanello for some time. What will happen if the model doesn't take off?
The main risk is that of an overly rigid structure, where the speed of decisions translates into errors of evaluation. Football does not forgive hasty choices, especially when it comes to millionaire investments. Milan has already paid dearly in the past for hasty operations, such as the purchase of players who did not live up to expectations.
If the new decision-making chain fails to adequately filter the proposals, the club could find itself with an unbalanced squad, where the quality does not correspond to the declared ambitions. Read at MilanNews24
This restructuring is not a mere bureaucratic exercise, but a clear takeover of power that redefines the internal hierarchy. By centralizing control in Cardinale and delegating technical direction to Amorim, Milan eliminates the decision-making bottlenecks that have slowed down in the recent past, imposing a more aggressive business pace. It is a bold attempt to replicate successful European models, where ownership and pitch speak the same language without filters, accelerating the club's return to the continental top. If the experiment fails, the club will find itself with a hyper-centralized structure that will be difficult to dismantle, but the potential upside is an operational efficiency that has been missing from Milanello for some time. The real issue is to demonstrate that a large club can reconcile sporting ambition and financial rigor without sacrificing one or the other.
MilanNews24milannews24.comBy Alberto PetrosilliJun 21, 10:13 PMit-IT
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