Panini Mania Hits America Ahead of 2026
The global sticker craze is finally taking root in the States as collectors gear up for the home tournament.
The United States is finally embracing the global ritual of the Panini sticker album, transforming a niche hobby into a mainstream fever dream ahead of the 2026 World Cup. For decades, Europe and Latin America have treated the crack of a foil pack as the official kickoff to the tournament, a sacred ritual passed down through generations. Now, American collectors are driving an unprecedented surge in demand, fueled by the proximity of the 2026 tournament on home soil.
What was once a fleeting childhood nostalgia trip has evolved into a full-blown cultural phenomenon, with hobbyists and casual fans alike scrambling to complete their sets before the first whistle blows. The shift is palpable; card shops are reporting sellouts, and online trading communities are seeing spikes in activity that rival established markets. This isn't just about cardboard and glue anymore.
